Mobility and connected devices
The OTT delivery model particularly approaches the challenges set by the new digital consumer viewing habits and comes with solutions that target these trends and preferences:
Increasing consumer appetite for content and mobility
Smartphones entering the mainstream
Digital consumers own a combination of devices and use at least one of them while watching TV
Abundance of real-time content consumption over the internet
Growing numbers of consumers who watch content online, at their convenient time and place, on a device of choice
Solution that frees consumers of the clutches of cable and satellite broadcasting delivery system
- Create seamless, omnichannel customer journeys
- Leverage technology in order to create customer delight
- Create memorable experiences that make a difference at the bottom line